Biography
Jason Freeman received a Ph.D. in mass communications from Pennsylvania State University in August of 2020. He also earned an MA in mass communications (2017) and a BA in communications with an emphasis in advertising from Brigham Young University (2013). Upon graduating from the BYU advertising program in 2013, Jason spent three years working as an account executive in the New York City advertising industry. He brings firsthand account experience from his work on brands that include Campbell’s, Bank of America, and SeaWorld Parks and Entertainment. In these roles, Jason gained extensive experience managing the creative development and production of traditional, digital, and social media content.
Research Interests
Jason’s research interests are heavily influenced by his time as an industry practitioner. Specifically, he is interested in topics that center on advertising ethics and persuasion. This includes ongoing work that examines native advertising and children in advertising. Jason’s research relies heavily on quantitative approaches, though he also appreciates and utilizes qualitative techniques in his work. Jason is specifically interested in the psychological consequences of media use and studies outcomes in this area across the human developmental lifespan. Jason has been published in academic journals that include the Journal of Promotion Management, The Journal of Social Media and Society, and Addiction Research and Theory.Teaching Interests
As an instructor, Jason is passionate about merging his professional and academic experience to create an enriching classroom experience. This involves integrating rich theory into his ongoing teaching efforts, while also working to integrate the latest industry knowledge and trends into the classroom. Jason relies heavily on continuing to connect and engage with practitioners and regularly integrates guest teaching into his courses.Education
- Doctorate in Mass Communications, Strategic Communications - Advertising , Pennsylvania State University (2020)
- Mass Communications, Strategic Communications - Advertising , Brigham Young University (2017)
- Communications, Advertising , Brigham Young University (2013)